Introduction
CARAC – Artisan Crafted is a luxury tea brand that blends tradition with innovation, offering a curated selection of premium teas, desserts, and a refined tea experience. The brand needed a strong digital presence, an engaging customer experience, and a cohesive visual identity that reflects its artisanal craftsmanship.
Loyica was entrusted with revamping CARAC’s branding, designing its website, and developing a mobile application, ensuring a seamless experience that mirrors the brand’s premium identity.
client
Carac
Industry
Food & Beverages
services
Brand Identity & Logo Design
UI/UX Strategy
Information Architecture
E-Commerce Platform
Mobile Application
SEO & Content Optimization
Deliverables
Brand Identity & Logo
Interactive User Experience
E-Commerce Integration
Fully Optimized Mobile App
Content-Rich Journal
Storytelling Section
Year
2021
Challenges and Innovations
Navigating Challenges with Innovative Solutions
Design
Development
Content
iteration
Vibrant evolution:
Merging color, structure, and legacy
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Design
Building a Consistent and Scalable Design System for both web and mobile app.
We designed a light weight, modular and simpler interface for the users.
