LOYICA PRODUCTS CASE STUDY

CAREERS ‐ START A PROJECT ‐ LEGAL ‐ SUPPORT

case study

Intelligic

overview

Intelligic invests in entrepreneurs building emerging technologies to support all-ages Education.

Intelligic is an investment and advisory firm that works with its partners to revolutionize learning and teaching through e-learning platforms and EduTech systems for all stages and ages of education.

While Intelligic counts various EduTech enterprises as part of its portfolio, their own digital platforms remained, as for the moment, limited. We worked with them to begin their digital transformation, beginning with the most important touchpoint: a website.

Challenges

Re-inventing an existing identity

New life to an established brand

Tearing apart and rebuilding an old brand is even harder than creating a new brand identity from scratch. We needed to ensure that while recreating an identity, nothing was lost of the original spirit.

Brand Re-positioning

Complete funding and mentoring

While Intelligic is well known for investment, they wanted to reposition their brand to move beyond from funding in to mentoring and advisory offerings.

Balancing quantity with quality leads

Between inclusion and exclusivity

Intelligic has an inclusive vision encourages diverse ideas, at all stages and every geography. However, we needed to reinforce stringent quality control of Intelligic’s select partners

Approach & Insight

initial analysis

Complex Information Architecture. Intuitive UX

With the complexity and density of content in addition to our mandate to drive conversions, we know our approach has to balance complex information with an intuitive UX.

typography

Main Title

Butler - Bold

body text

Roboto - Light

color pallette

primary

#393939: 418 C

#e26012: 418 C

#3c4b5e: 418 C

#e9f7fd: 418 C

secondry

#2ba52b

418 C

#ff9999

418 C

iconography

Responsive

Impressive design on all devices

We focused on the details of the design we came up with. We needed to ensure that the design translates properly across all devices and screen size.

Simple

A simple, student-inspired approach to imagery

Modern

Layout influenced by a modern corporate aesthetic

Interactive

Interactive design driven by the impulse to play

design meets clarity

Increase the functionality &
user-friendliness

The site designed to reflect both Intelligic’s institutional identity and focus on cutting-edge technology.

We created a site that draws on corporate minimalism. We were able to showcase experimental design and innovative coding while at the same time, maintaining its ease of use.