case study
X-Securities
overview
X-Securities is a financial group based in the United Kingdom that acquires FinTech start-ups harnessing the power of emergent technologies. X-Securities invests in firms that integrate a strong understanding of the financial services industry with digital and tech innovation. The first project we work on with X-Securities is the re-branding roll-out and its website launch.
Heritage
Drawing on the past
With an experienced team and a long history of investments, we needed our rebranding strategy to be built based on a rich history. Our challenge was to convey this heritage into a completely new brand and digital format.
future
Focused on the future
In addition to X-Securities’ history, we also needed to convey their future-focused vision and outlook.
Despite being a long-established company, the team needed to reposition themselves as a tech-focused innovator and risk-taker.
future-proof
The forefront of innovation
Technology changes fast and keeps on improving. To keep up, we needed a development that is robust and flexible. We made sure to use the latest responsive frameworks to ensure that the website is in its proper aspect befitting every device ratio.
Approach & Insight
initial analysis
Inspired by the evolution of Finance
We desired to equally represent X-Securities design based on its FinTech attribute and its corporate heritage. Our final result was inspired by an evolution of finance from traditional to high tech. It was a successful result based on our technological experiments.
Page Design
Inspired by technology
We aimed to recreate X-SECs to focus on the future through the design of the pages. Accordingly, the landing page was guided by a futuristic aesthetic and the design and development was focused on technology.
Visual Content
Drawing on a core business identity
For visual content design, we derived our inspiration from an unlikely source - financial charts and models.
This experimental and visual UX helped us capture and convey X-Securities core business identity.
Interactive tools
Easy to use, fun to play with
The finance-inspired visual content is not just created for visual appeal – but also for interaction. To reinforce the focus on technology, we used experimental coding for a unique interactive result.
typography
Main Title
CeraGR-Bold
Main Title
CeraGR-Regular
color pallette
primary
- #2aa4d9
- 418 C
- #24475e
- 418 C
- #061124
- 418 C
- #1c51a8
- 418 C
secondry
iconography
making
money
budget
diagram
funds
raising
market
analytics
finance
calculator
funds
protection
market
trends
Stand out feature
We created interactive, responsive design designed to maximize engagement through every step of the user journey.
drag
While our impeccable copy scrolls across the screen, users are kept engaged by the draggable designs in the background.
Scroll
There was no better way to layout the offering - as well as intuitively structure information - than through this layered design, a playful take on a financial chart.
Play
To reinforce X-Securities scope and depth, we created an interactive 3-dimensionally geometric shape that visually and symbolically reflects the offering.
design meets clarity
Our approach to content and design is minimalistic. As they say: the simpler, the better. We do not compromise the information. We believe in the art of content which is crafted to be both comprehensive and concise at the same.
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