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case study

Hexub

overview

Hexub is a UK-based private equity group that invests in entrepreneurs building emerging technologies.

As a recently launched brand, they wanted to build their online presence as soon as possible to connect with their digitally focused market. To do this, they approached us to help launch a brand new site for their brand-new brand.

Challenges

A unique Niche

Creating benchmarks and baselines

We aim to establish a clear and competitive research framework, benchmark, and baseline.

Uncharted Territory

Inventing a brand new brand

While the team had long been experienced with investors, this brand is unique. We have to conceptualize and execute brand content, identity, and guidelines from the ground up.

A new demographic

The new language of a new audience

Hexub has built their portfolio through their network but they now seek to expand their connections by reaching a new demographic. This challenged us to analyze, target, and tailor the offering from scratch.

Approach & Insight

initial analysis

Established values, an innovative outlook

Hexub has long been active as experienced investors with rich professional history. Their brand has to reflect the unique proposition of corporate experience and tech innovation to cater to their new market of entrepreneurs.

Branding

Corporate classic in vibrant colors

In our brand and visual design, we integrated corporate imagery with a vibrant and modern colour palette to reflect Hexub’s heritage and outlook.

Iconography

The power of simplicity and austerity

Custom corporate iconography to simplify and streamline our rich portfolio, in-depth and across segments.

Content

It’s not what you say: its how you say it

We wrote our content to speak to a generation of innovators, for whom a conversational approach were as important as industry credentials.

typography

Main Title

Roboto-Thin

Main Title

Roboto-Regular

color pallette

primary

#651288: 418 C

#1992db: 418 C

#361fa0: 418 C

#0e0051: 418 C

secondry

#555476

418 C

#997622

418 C

iconography

Stand out feature

Focused on the future

The user’s first engagement with the site reflects HeXub’s brand identity, with corporate imagery and a focus on innovation with an interactive tool and automated video.

Complex products, simple UX

UX simplified across scope - FinTech, EdTech, and MarTech - and through the depth of HeXub corporate services.

Interact and Engage

An interactive tool designed to engage users with an otherwise static, standard corporate process.

Minimalistic and Modern

Complementing and contrasting modern design with standard corporate iconography and language

design meets clarity

Encouraging the ambitions of the imagination

Our mandate of creativity for the Hexub site was limited only by our imagination.

We translated this freedom into the site design, reflecting Hexub’s vision of bold and ambitious innovation.