LOYICA PRODUCTS CASE STUDY

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case study

Fusion Market

overview

Simplifying a complex exchange platform

Fusion Market is a comprehensive trading service that offers both a state-of-the-art trading platform and a wealth of knowledge, market insight, and support.

In short, they needed to custom-create and deliver an exceptional online platform, one that offers both high-end trading functionalities and a smooth user and customer service experience.

Challenges

Clean up

Conflicting user journeys

Trading platforms are not the easiest interfaces to deal with. The two distinct user journeys of the platform and as well as the website have two different purposes which can be conflated. We started by cleaning up the often contradicting CTA’s to organize a clear user journey.

Be known

Build brand awareness

At the competitor research stage of the project, we came to a simple conclusion: trading platforms and sites more or less, look, feel and sound the same. Our challenge was to differentiate Fusion Markets while still remained guided by the industry’s best practices.

Stand out

Differentiate the brand offering

When it comes to a platform where people will be trading their money, affinity and trust are critical in this business. Our content creation transparently addressed these needs with an informative approach.

Approach & Insight

initial analysis

Simplifying a complex exchange platform

We realized that while functionalities and features needed to remain guided by the industry’s practices, our brand identity – including vision and visual identity – was our chance to differentiate Fusion Market and to make it truly stand out.

Research

An insight-based approach

In-depth industry and user research covering branding, interface functionality and consumer expectations for platform requirements and brand positioning.

Content

Clearly communicating key messaging

Fusion Market’s mission and values comprised of ethical and educational approaches to trading. These values are what set the company apart from simple trading platforms so we have carefully crafted content highlighting these.

Design and Development

A love of good design and smart tech

We undertook two phases of development: a site designed for outstanding user experience and a custom-built trading platform that is scalable and that which is attributed with advanced capabilities.

typography

Main Title

Titallium Web

Main Title

Montserrat Light

color pallette

primary

#4e06a6: 418 C

#a114d3: 418 C

#0e0d2d: 418 C

#ebeef6: 418 C

secondry

#128888

418 C

#9a2222

418 C

iconography

hierarchical list of pages

interactive

Structure before content

We believe in a strategic approach that focuses on structure below content. By laying out and finalizing foundational parameters before content, we ensure to build quality control at every stage of development

Stand out feature

Mobile Functionality and Features

With a growing number of traders opting for smartphones and tablets, the features and functionality of the Fusion Market website and platform were designed by taking into consideration the mobile user experience.