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case study

Elezer

overview

Classic design and smart technologies: delivering to an audience of designers and developers

Elezer Ventures is an investment and advisory firm, offering marketing entrepreneurs the capital they need to grow.

Elezer invests in both traditional and digital marketing companies, and they approached us to create a site reflecting their love of classic design and innovative tech.

Challenges

Launching a brand

All eyes on us

Creating a brand from scratch is always a challenge. It’s even more difficult when the target audience is agencies, who will have a keen and critical viewer’s eye on everything - from design and development to content and copy.

User Testing

A critical stage of QA

As the first phase implementation of the rebranding roll-out, the website was of critical importance to user testing. We had to embed appropriate response mechanisms and measurements to guide further strategy.

Crafting content

The art of conversation

Elezer’s existing content assets were about as creative as you could expect when it comes to corporate finance. We faced the ultimate challenge: taking dry regulatory, financial, and technical content - and making it come alive.

Approach & Insight

initial analysis

Design and digital

We knew it was imperative for Elezer’s as they wanted their brand identity to reflect their position as institutional investors, with an agency’s love of good design and smart digital marketing.

typography

Main Title

CeraGR - Extra Bold

Main Title

CeraGR - Light

color pallette

primary

#0c3d55: 418 C

#ff5001: 418 C

#61829b: 418 C

#98ddff: 418 C

secondry

#982266

418 C

#036fa7

418 C

iconography

interactive

Sideways scroll

The first thing you will notice about the site is the sideways scroll, almost a surprise - subtle originality in a seamless UX.') }}

UX through iconography

While our impeccable copy scrolls across the screen, users are kept engaged by the draggable designs in the background.

Corporate inspired design

There was no better way to layout the offering - as well as intuitively structure information - than through this layered design, a playful take on a financial chart.

Social layout

To reinforce Elezer scope and depth, we created an interactive, three-dimensional, geometrical shape that visually and symbolically reflects the offering.